It is essential that any online multiplayer game has a well-design live-ops plan in order to maximise player engagement and generate revenue so that the game is able to operate and be continually developed. Here is the first-year live-ops plan for Knock Off:
Month 1 (May):
Launch of the game
Social media promotion and community building
Further social media promotion and community building
Launch event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
Introduction of daily log-in rewards, granting XP and premium currency for playing one match each day, these rewards increase based on how many days in a row you have completed the challenge, missing a day resets this streak.
Month 2 (June):
First 3-month seasonal event, “Summer Slam!” with challenges which grant premium currency for completing them during the event
Exclusive cosmetics only obtainable during the event
New character and weapon skins
New weapon
New map
Month 3 (July):
Introduction of daily quests rewarding XP and premium currency
New character and weapon skins
Month 4 (August):
Introduction of team-based ranked mode, in which players have a rating and are matched with others of a similar rating. They gain rating for winning and reduce their rating by losing.
Hosting of a tournament event for players as the ranked mode is introduced, the team who can gain the most rating during the event is crowned champion and receives exclusive cosmetics.
Introduction of a new system that rewards players for playing with friends
Month 5 (September):
3-month seasonal event, “Autumn Attack!” with challenges which grant premium currency for completing them during the event
Exclusive cosmetics only obtainable during the event
New character and weapon skins
New weapon
New map
Month 6 (October):
Introduction of solo ranked mode, in which players have a rating and are matched with others of a similar rating. They gain rating for winning and reduce their rating by losing.
Hosting of a tournament event for players as the ranked mode is introduced, the player who can gain the most rating during the event is crowned champion and receives exclusive cosmetics.
Halloween event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
Month 7 (November):
Bonfire Night event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
Hosting of a community event that allows players to submit their own custom maps for a chance to have them added to the game
Introduction of a new game mode that focuses on platforming challenges
Month 8 (December):
Christmas event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
3-month seasonal event, “Winter Wildness!” with challenges which grant premium currency for completing them during the event
Exclusive cosmetics only obtainable during the event
New character and weapon skins
New weapon
New map
Month 9 (January):
Introduction of a new system that allows players to craft their own cosmetic items and skins
New Year event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
Month 10 (February):
Valentines event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
Month 11 (March):
3-month seasonal event, “Spring Shocker!” with challenges which grant premium currency for completing them during the event
Exclusive cosmetics only obtainable during the event
New character and weapon skins
New weapon
New map
Month 12 (April):
New game mode
Easter event featuring increased account level XP and premium currency generation and exclusive character and weapon skins.
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